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He's Steve Jobs,
bitch!
"But we want to make the iPhone even more affordable for even more people this holiday season," Jobs continued. "So we're going to do something about that today. We're not going to sell it for $599 anymore."
Instead, as a giant screen behind him vaporized first the 4GB version of the device, then the price of the 8GB model, he dropped the bomb. "We are going to price the 8GB iPhone at just $399."
For being the first people on the block to have one, you've paid an additional $200. How do you like them Apples?