Musings from Brian J. Noggle: Also, Copy Change Changes Its Name to FedEx Diverse-Alternate-Not-That-Theres-Anything-Wrong-With-That-Lifestylos

Saturday, September 15, 2007

Also, Copy Change Changes Its Name to FedEx Diverse-Alternate-Not-That-Theres-Anything-Wrong-With-That-Lifestylos

Coffee Chain Changes Name Over Concerns It's An Ethnic Slur:

small but growing coffeehouse chain is changing its name amid concern that the moniker meant to celebrate the seed of its main product also is a disparaging term for Hispanics.

Beaner's Coffee, based in East Lansing, Mich., on Friday informed franchisees and employees at its 77 stores in Michigan and eight other states that it would become Biggby Coffee, effective Jan. 31.

"That just doesn't really fall within our mission to have a name that is derogatory," Bob Fish, 44, Beaner's chief executive, told The Associated Press in a telephone interview. "We felt it was important to do the right thing and change the name."

Also, doo-wop music shall henceforth be known as doo-biggby music.

- posted by Brian J. @ 8:12 PM

Comments:

Do they have a location in Coon Rapids, Minnesota?

# posted by

Anonymous : Sunday, September 16, 2007 10:20:00 AM

I'm pretty sure that they have a presence at the Crackerdome in Atlanta.

# posted by

gimlet : Sunday, September 16, 2007 8:29:00 PM

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