Marketing Misfire
In an era where privacy and human rights advocates trash Yahoo! and Google for revealing information to various governments' sundry agencies, why on earth would the new AT&T (SBC) run radio spots identifying people by name and revealing their interests and how DSL will deliver what you're looking for quickly.
For example, Doug from (insert your market here) who likes ice dancing but is kind of embarrassed by it. AT&T has built a campaign around announcing
they know what you want and
they're not afraid to share it.