Saturday, January 07, 2006
 
Marketing Tip
Although I am not a highly-paid marketing professional (I am merely a highly-paid technology professional who works for a marketing company), I'd like to proffer the following tip that might seem like a good idea, if not the obvious:

Pepsi One, Coca-Cola Zero
Pepsi One, Coca-Cola Zero


Never, ever name your product so that, if it's placed side by side with its equivalent product from your competitor, it sounds as though you've just lost a tightly-contested ballgame.


- posted by Brian J. @ 10:14 PM
Comments:
Now if Royal Crown would just introduce RC2 - but no, that would make too much sense.
# posted by Blogger CGHill : Sunday, January 08, 2006 10:34:00 AM
 


Hockey, soccer, or baseball? :-)
# posted by Blogger Harvey : Thursday, January 12, 2006 8:12:00 AM
 


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