Saturday, January 07, 2006
 
Marketing Tip
Although I am not a highly-paid marketing professional (I am merely a highly-paid technology professional who works for a marketing company), I'd like to proffer the following tip that might seem like a good idea, if not the obvious:

Pepsi One, Coca-Cola Zero
Pepsi One, Coca-Cola Zero


Never, ever name your product so that, if it's placed side by side with its equivalent product from your competitor, it sounds as though you've just lost a tightly-contested ballgame.


Comments:
Now if Royal Crown would just introduce RC2 - but no, that would make too much sense.
 



Hockey, soccer, or baseball? :-)
 



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To say Noggle, one first must be able to say the "Nah."