Obviousnessity
What could make telephone conversations better?
Commercials:
In a few short years, consumers can expect to make telephone calls for free, with no per-minute charges, as part of a package of services through which carriers make money on advertising or transaction fees, eBay's chief executive said Wednesday.
I assume that's how the advertising would work. Of course, carriers already make money on transaction fees--like charging you money for each call you make--but I'm not the one trying to make a press release out of an expensive acquisition that won't really revolutionize communications as much as one would hope to convince shareholders.