The Devil You Know
              Oh, sure, some tech snobs liken Bill Gates and Microsoft to The Devil and the AntiChrist, but face it, you pasty-legged, Macintosh-huffing zone dweebie, when 
Steve Jobs introduces the 
iPodPeople, a music player with the ability to download music, photos, OnStar service, debit card, and other software protected by GUID and DRM which you can implant directly 
into your freaking head, you'll line up around the block for the outpatient surgery.
And feel good that you're helping overturn the Microsoft hegemony.