A Blue Book Value By Any Other Name
From today's junk mail:
This is the most aggressive Incentive Program to hit the St. Louis Market and it's only available to 1997-2002 Model Year vehicle owners in your area. Any customer trading in a 1997-2002 GM vehicle on a like or upgraded 2004 Buick, Pontiac, or GMC will receive 100% of the factory full base model MSRP when new, less a reasonable deduction for mileage and wear!
Perhaps I try to read things too logically, but:
- Isn't 100% minus something not 100%?
- Isn't that 100% less mileage and wear typically called "blue book value"?