Friday, July 09, 2004
 
1-800-888-4848, Ext. 8201

Apparently, Subway restaurants have determined:
    Beginning Sunday, Subway stores throughout the [St. Louis] metro area stopped handing out a stamp for each 6-inch sandwich purchased, as did Subway restaurants in Knoxville, Tenn.; Madison, Wis.; and Lansing, Mich.

    "A number of franchisees feel that we are too big of a company to have an incentive program. They have elected to participate in a test to see what the customer feedback will be," said Subway spokesman Les Winograd at company headquarters in Milford, Conn. "They may replace it or go back to the way it was or drop it entirely."
Apparently, St. Louis is one of the test markets for this new "program" of discontinuing a program that has been in place for 39 years, since Subway's founding. Subway has determined that its name recognition alone will spur brand loyalty, even when faced with competition here with Quiznos, Blimpies, Mr. Goodcents, and other smaller shops just trying to get a foothold in the apparently-lucrative submarine sandwich franchise space.

You can call Subway at the number listed above to register your feelings on the subject or just to let them know you're a consumer who's paying attention and don't subscribe to the theory that less-for-the-customer-is-more theory.

Class, what would Niccolo Machiavelli say about this particular idea? Hmmm?


- posted by Brian J. @ 10:52 PM
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