Monday, July 07, 2003
 
Coastal Marketing Types Can't Be Wrong!

Looky here, according to iWon, network executives have realized that current television speaks mostly to the cosmopolitanly-inbred coastal types, that there are people with televisions in the hinterlands of America, and that The America Channel will attract Joe Working Man.

They say:
    A new cable channel aimed at showing real American life between the East and West coasts is planned for launch next year, its top executive said.

    "We think that Middle America has fantastic stories to tell, and we're going to go out there and get them," said Doron Gorshein, chairman and chief executive officer of The America Channel.

    The channel, to be formally announced Monday, is aimed at filling a void created by television's tendency to focus on life in New York and Los Angeles, Gorshein said.
I wouldn't be so cynical if the channel were based in Chicago, St. Louis, Milwaukee, Des Moines, Lincoln, Wichita, or any of the other cities, yes, cities in the middle of America. However, this story's dateline is Los Angeles, so I can only assume it's going to be twenty-four hours, seven days a week of what cosmopolitanly-inbred coastal types think life is like in the rest of the country.

Sorry, bud, you have no road cred.

- posted by Brian J. @ 3:45 PM
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